Lexum homepage conversion rate optimization

Lexum - an eye clinic specialising in laser eye surgery - suspected, that their homepage was not converting visitors to customers. And they were right. After an in-depth interview with stakeholders it became apparent that they had a great service to offer, but not promoting it in a clear way.

Current homepage

Lexum current homepage

Current homepage


We used the Brain Audit system to come up with a converting solution.

Lexum wireframes

wireframe designs


And here is the final design of the homepage. The client called it perfect and requested no changes.

Lexum final homepage

final homepage redesign